Wednesday, 1 March 2017

(b.iv)The awareness and participation of DHgate in virtual world

Ways on how customers communicate with DHgate
      In order to make use of the website, DHgate provide customer service to teach customers how to use the website to make purchases online. Chat Assistance is always available to guide new customers as well as other users in using the website. Any problems or questions regarding the service or websites faced by users can also be reported through the website. Other than that, DHgate is also in cooperation with Facebook and Google. Users can always use these social media to give feedback to DHgate. 


 DHgate wants to create a better, faster, safer and easier to use transaction platform for users. Therefore, DHgate has launched a program called “Customers Experience Improvement Program". This program is to improve DHgate system by allowing customers to share their needs and suggestion to DHgate. Users that joined that program are able to provide suggestions on how to improve in the website. Users are also given chances to  do the user satisfaction surveys. Moreover, users will have the priority in experiencing any of the website new features and functions. 


          Nowadays, people are mostly attached to the Internet as well as social media. Therefore, DHgate created a phone application for users to use the service and make purchases anytime and anywhere with their smart phones. The application is available in both App Store and Android Market. Users can make purchases with their smart phones by using the application. In order to prevent fraud,  users can download the application from the website. 
         To create brand awareness to new customers, DHgate created a page in Facebook. Users can share their experience in using DHgate services in Facebook. DHgate Facebook page is a community where customers can interact with each other and share their experience in using the service. Other than that, DHgate also update their facebook page frequently so that users can know the latest news of the websites as well as products. DHgate create advertisement of products in Facebook page to gain more users in using their services.  


There is also a search engine in the website where users can search for the particular items or category of items they wanted. Other than that, DHgate also categorized their items into particular category. Whenever users want to look for the particular items, it is easier to be found by searching through the categories. 
       
     DHgate is a well known worldwide platform, therefore DHgate will have customers that from different nation. In order to allow customers to understand the operation of the website not only in english, DHgate are able to operate in 7 types of different languages which is Spanish, Portugese, Russians, French, Dutch, Italian and Turkey. 

DHgate are willing to make changes in their website in order to improve their system. Therefore, complaints can be submitted through the website. DHgate will look into it and create a better serive to their users. Other than that, users can get full refund whenever they don't receive the items they had purchased. 



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