The success factor of implementing e-market using DHgate are lower cost needed to be expense compared to dealing physically. According to Sammy (2005), e-marketplace trading reduced waste and supplier margins. Another important point is, it is retrieving price transparency on the market. DHgate used to discount and promotions, show off customer reviews and footprint and lastly Advertising and Marketing outside of DHgate.com.
Besides, DHgate has launched a program called “Customers Experience Improvement Program" to ensure the customer have a better, faster, safer, and easier to use transaction platform. Other than that, by implementing e-commerce marketplace such as DHgate, there will be less or even free of transaction cost needed. According to Sammy (2005), e-marketplace often included the process of standardization and automation of agreement, inquiring, paying/receiving and ordering. Such attributes reduce transaction costs and streamline business methods which able to lower the transaction cost for the business.
Other than that, DHgate provides customer service to teach customers how to use the website to make purchases online. According to Aaron (2016), the explosion of the social network, to email and website marketing, also gives marketers the opportunity to interact more directly with their customers, whether businesses or consumers.
Besides, DHgate also allowed us to find or conduct more new business as we can find the company of business partner that have the same goal as the previously we can't find. According to Sammy (2005), the global span of the Internet allows many-to-many interactions which allow business to search for more same interest business parent or company. In addition, the costs of finding and promoting new customers are minimal through such e-marketplaces which are the additional benefits of it.
E-marketplace has been upgrading constantly after the explosion of Internet usage, to compete in nowadays e-marketplace DHgate has done a good job from the promoting, sales and upgrading. The increase of the efficiency of supply chain definitely speeds up the business process or even speed up the global business. By using DHgate as the e-commerce marketplace, the supply chain has become much easier without delay compared to the old time dealing physically and having a lot of supply chain and communication issues.
